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In my time at the university Institute Marangoni, we were inspired to take our own actions in creating a new marketing strategy for already existing brands. The Project “ANIMA” has been my heart project since we go inspired by the Brand Y PROJECT. Glenn Martens, the creative director of Y PROJECT and now also creative of DIESEL based his designs on innovations and historic street style. We took our inspirations from his famous line of T-shirt and Tops with the human body printed on it. We turned it around by projecting psychedelic shapes on a human body.